“The tour kicked off again on December 3rd and runs all the way through until Christmas Eve at Milton Keynes’ MK Centre, Manchester’s Trafford Centre and Lakeside. We are also running a BOGOF promotion in conjunction with GAME throughout Christmas on the Imagine range, advertising via leaflets that we will be handed out throughout the tour. We have already toured at Birmingham and Sheffield and had some great results with many girls interacting with the brand and also entering our competition to win a Nintendo DS. The tour has been very popular with kids and parents alike with high levels of participation. We have a great team working with us this year that are really passionate and always eager to engage with the customers. Imagine is already a recognised brand for these girls. They love the chance to be able to have a play and work out which games of the range are their favourites and what they really want for Christmas.” - brand manager Rachael Grant Ubisoft is set on milking the Imagine brand for all that it has. I mean, there’s nothing wrong with promoting your game line, I just think it sucks that Ubisoft takes that money and puts it mostly towards 360 and PS3 projects. Ubisoft, you have Red Steel 2 in the works for Wii…but how about some other core-oriented projects? Link

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UK - Ubisoft kicks off second leg of ‘Imagine’ promo tour

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