“Probably to complete the main story, around 40 hours would be ideal. …What we focus on is not the time constraint but the amount of content we put in. When you purchase a game for a few thousand yen [3000 yen = $34], you want to have the value of the game. For kids you really want to have a game they can play for a long time. For adults, maybe they will play for six hours and if the gameplay is good maybe they’ll be happy and want to play longer. But for kids, they might only get a couple of games a year and I would like them to continue to be playing.” - Dragon Quest creator Yuji Horii 40 hours is a good chunk of time to pour into one game. If a game takes that long to completely, hopefully it’s good enough that you don’t realize how long you spent playing it! link

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Square-Enix says the ideal length of an RPG is…

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